Growth continues for online advertising underpinned by strong video trading
Although growth is slower than in previous years, digital has bucked the overall advertising slowdown, with the latest IAB Online Advertising Expenditure Report prepared by PwC revealing the market grew 3% quarter on quarter and 6.5% year on year to reach $2.381b for the September quarter. The report, which is recognised as the industry standard for independent market level industry intelligence in Australia, has been revamped to enable members to review market data at a glance.
The three advertising categories, general display, classifieds and search & directories all recorded year on year growth, broadly maintaining their respective share of market spend.
Read the Press Release here.
IAB Members can download the Report in a PDF and Excel format below.
